THE
TEAM
With over 100+ years in combined experience, the team at Foster & Associates stands alone against our competition. Each member of the team has built lasting relationships with key accounts across Canada, in the markets they respectively specialize in.
Having started in the 1980’s as a small Western Canadian grass roots company, they progressed as a full faceted National Agency in the mid 2000’s servicing all Canada. In 2008 Foster & Associates acquired a Sales Agency, whose company had been around since the 1970’s. The growth Foster & Associates have had allowed them to expand their service offerings to include not only Sales and Marketing, but also Consulting.
We are a well-respected and progressive agency who specializes in various markets spanning across Canada.
Foster & Associates continues to dominate the marketplace today with our knowledge base and talented spearheads. This forward thinking team is an ageless, spirited bunch whose methods will have your company’s sales procedures up to speed in no time!
BRENT FOSTER
Married with two boys, Brent is a “family comes first” individual. A enthusiast
for the outdoors, playing practical jokes, and driving fast cars, he plays as hard as he works.
BENOIT ROBILLARD
The French Canadian and fully bilingual Ben loves ice hockey, which he plays all year long. He was a youth hockey volunteer coach for more than 10 years. In the summer, he also likes golfing when time and weather allows.
DANIEL GONZALEZ
Daniel has been with Foster & Associates as a Business Analyst and Digital Marketer since graduating from the University of Calgary. He combines a rare complement of skills in the industry, marrying data skills with supply chain management. He oversees the databases of customers, performing forecasting for their accounts, and managing EDI communication. He interfaces with major national retailers’ purchasing and supply chain teams.
The Venezuelan-born, Spanish-speaking Daniel enjoys playing sports and hiking the Rockies in his spare time.
LORNE WOODHOUSE
With nearly 20 years of experience in sales, I have a deep understanding of multiple industry verticals and a proven track record of success. Meeting new people and learning about new products and technologies has always been a passion of mine. After attending the Coady Institute at St. Francis Xavier University for International Business Management it made sense to dive into sales as this gave me the ability to do both.
I believe that the most important quality in sales is the ability to understand and meet the needs of our customers. By listening twice as much as we speak, and working in a consultative manner, we can provide the best solutions and outcomes for our clients. I am committed to building long-term, mutually beneficial relationships with my customers, and I am always striving to exceed their expectations.
In my free time, I am an avid boater, skier and outdoorsman and I love nothing more than spending time on the water with my family.
RYAN PROBERT
With 26 years of experience in retail sales and management Ryan understands the demands faced by retailers and their customers. After a few years in financial services, Ryan realized that a desk job wasn’t his place. Starting as the shipper/receiver at The Bike Shop in 2004, Ryan worked to learn the industry. After several years, and working through each area of the business, Ryan became the Operations Manager.
Ryan has a natural talent at building long term relationships with customers across multifaceted industries throughout Alberta. When Ryan is not working, he enjoys cycling, skiing, golf, travelling, great food, and Alberta’s finest craft beers.
SEAN FOSTER
As a managing partner with Foster & Associates, Sean Foster has invested 22 years into building a thriving business that now serves multiple industries across Canada. After studying business management and sales & marketing, he started his career with a large national telecommunications company in Vancouver. But with his energetic personality, enthusiasm for sales, and diverse business expertise, Sean decided to join Foster & Associates and moved to Calgary to grow the company. Nowadays, the business enjoys the fruits of Sean’s investment: enduring relationships with industry partners and customers, and expansion into several vertical market channels.
Sean is married with two boys, and spending time with family, preferably outdoors, is a high priority. With a passion for the Rocky Mountains, he backpacks, hikes, skis, fishes, and spends time in a boat whenever possible.
DAN CLOUTIER
Dan’s 40 years in the automotive after-market industry has been essential in the growth of Foster & Associates in Quebec. He takes pride in his first-class customer service and the remarkable relationships he has built over the years. He began his sales and marketing career with a national sales organization within the automotive markets for 15 years. Dan’s energy and drive helped springboard his position with a global automotive chemical supplier as a Regional Sales Director and National Sales Director for 13 years.
When he’s not with customers, Dan can be found in his garden. His energetic personality has now given him the passion for running and physical fitness.
BARRIE BAILEY
Barrie was a thirty year veteran of a successful sales and marketing career before coming to Foster and Associates as a BC product specialist. After getting his start in residential real estate sales, he became the Industrial Sales Manager for a large electrical wholesaler’s BC division. Following this, he worked as a Territory Manager for one of Canada’s largest industrial supply companies, responsible for a 3.5 million dollar region. Since joining Foster & Associates, his specialized knowledge of BC and passion for service has helped the company grow and thrive.
In his down time, Barrie can be found exploring the byways and highways in his travel trailer or passionately working on his fully restored Jeep Wrangler.
MELISSA FORBES
Melissa has over twenty-one years of business management experience in various industries. She joined Foster & Associates in 2012. She quickly became a vital part of the team, assisting with sales, communication, and marketing, as well as overall business management. She recently completed her Digital Marketing Program at BCIT and is excited to put these new skills to work.
Melissa was born in Thunder Bay, Ontario, but now resides in Coquitlam, BC with her husband and four children. She enjoys long distance running, skiing, hiking, traveling, and cooking. In Melissa’s spare time, she is actively involved with the church and brings her flavor of cooking to the homeless people in her community.
THE TEAM
With over 100+ years in combined experience, the team at Foster & Associates stands alone against our competition. Each member of the team has built lasting relationships with key accounts across Canada, in the markets they respectively specialize in.
Having started in the 1980’s as a small Western Canadian grass roots company, they progressed as a full faceted National Agency in the mid 2000’s servicing all Canada. In 2008 Foster & Associates acquired a Sales Agency, whose company had been around since the 1970’s. The growth Foster & Associates have had allowed them to expand their service offerings to include not only Sales and Marketing, but also Consulting.
We are a well-respected and progressive agency who specializes in various markets spanning across Canada.
Foster & Associates continues to dominate the marketplace today with our knowledge base and talented spearheads. This forward thinking team is an ageless, spirited bunch whose methods will have your company’s sales procedures up to speed in no time!
BRENT FOSTER
Married with two boys, Brent is a “family comes first” individual. A enthusiast
for the outdoors, playing practical jokes, and driving fast cars, he plays as hard as he works.
BENOIT ROBILLARD
The French Canadian and fully bilingual Ben loves ice hockey, which he plays all year long. He was a youth hockey volunteer coach for more than 10 years. In the summer, he also likes golfing when time and weather allows.
LORNE WOODHOUSE
With nearly 20 years of experience in sales, I have a deep understanding of multiple industry verticals and a proven track record of success. Meeting new people and learning about new products and technologies has always been a passion of mine. After attending the Coady Institute at St. Francis Xavier University for International Business Management it made sense to dive into sales as this gave me the ability to do both.
I believe that the most important quality in sales is the ability to understand and meet the needs of our customers. By listening twice as much as we speak, and working in a consultative manner, we can provide the best solutions and outcomes for our clients. I am committed to building long-term, mutually beneficial relationships with my customers, and I am always striving to exceed their expectations.
In my free time, I am an avid boater, skier and outdoorsman and I love nothing more than spending time on the water with my family.
DANIEL GONZALEZ
Daniel has been with Foster & Associates as a Business Analyst and Digital Marketer since graduating from the University of Calgary. He combines a rare complement of skills in the industry, marrying data skills with supply chain management. He oversees the databases of customers, performing forecasting for their accounts, and managing EDI communication. He interfaces with major national retailers’ purchasing and supply chain teams.
The Venezuelan-born, Spanish-speaking Daniel enjoys playing sports and hiking the Rockies in his spare time.
SEAN FOSTER
As a managing partner with Foster & Associates, Sean Foster has invested 22 years into building a thriving business that now serves multiple industries across Canada. After studying business management and sales & marketing, he started his career with a large national telecommunications company in Vancouver. But with his energetic personality, enthusiasm for sales, and diverse business expertise, Sean decided to join Foster & Associates and moved to Calgary to grow the company. Nowadays, the business enjoys the fruits of Sean’s investment: enduring relationships with industry partners and customers, and expansion into several vertical market channels.
Sean is married with two boys, and spending time with family, preferably outdoors, is a high priority. With a passion for the Rocky Mountains, he backpacks, hikes, skis, fishes, and spends time in a boat whenever possible.
DAN CLOUTIER
Dan’s 40 years in the automotive after-market industry has been essential in the growth of Foster & Associates in Quebec. He takes pride in his first-class customer service and the remarkable relationships he has built over the years. He began his sales and marketing career with a national sales organization within the automotive markets for 15 years. Dan’s energy and drive helped springboard his position with a global automotive chemical supplier as a Regional Sales Director and National Sales Director for 13 years.
When he’s not with customers, Dan can be found in his garden. His energetic personality has now given him the passion for running and physical fitness.
BARRIE BAILEY
Barrie was a thirty year veteran of a successful sales and marketing career before coming to Foster and Associates as a BC product specialist. After getting his start in residential real estate sales, he became the Industrial Sales Manager for a large electrical wholesaler’s BC division. Following this, he worked as a Territory Manager for one of Canada’s largest industrial supply companies, responsible for a 3.5 million dollar region. Since joining Foster & Associates, his specialized knowledge of BC and passion for service has helped the company grow and thrive.
In his down time, Barrie can be found exploring the byways and highways in his travel trailer or passionately working on his fully restored Jeep Wrangler.
MELISSA FORBES
Melissa has over twenty-one years of business management experience in various industries. She joined Foster & Associates in 2012. She quickly became a vital part of the team, assisting with sales, communication, and marketing, as well as overall business management. She recently completed her Digital Marketing Program at BCIT and is excited to put these new skills to work.
Melissa was born in Thunder Bay, Ontario, but now resides in Coquitlam, BC with her husband and four children. She enjoys long distance running, skiing, hiking, traveling, and cooking. In Melissa’s spare time, she is actively involved with the church and brings her flavor of cooking to the homeless people in her community.
RYAN PROBERT
With 26 years of experience in retail sales and management Ryan understands the demands faced by retailers and their customers. After a few years in financial services, Ryan realized that a desk job wasn’t his place. Starting as the shipper/receiver at The Bike Shop in 2004, Ryan worked to learn the industry. After several years, and working through each area of the business, Ryan became the Operations Manager.
Ryan has a natural talent at building long term relationships with customers across multifaceted industries throughout Alberta. When Ryan is not working, he enjoys cycling, skiing, golf, travelling, great food, and Alberta’s finest craft beers.

what our team has to say
- RYAN PROBERT

what our team has to say
We foster relationships across all levels of our industry. From working with our suppliers and bringing them together with our network of warehouse distribution partners, Foster and Associates are able to bring products to the Canadian marketplace and, or expand market share.
- LORNE WOODHOUSE

what our team has to say
As an experienced Product Specialist I can assure you that your brand will be very well represented to gain strong recognition and growth in the market place.
-BARRIE BAILEY

what our team has to say
The Foster group is committed to its Suppliers, Distributors, Jobbers & Dealers. With years of experience, we offer our sales and marketing expertise resulting in profitability for all parties concerned. We are committed to achieving our set goals and working closely with our partners to build long lasting relationships.
-DAN CLOUTIER

what our team has to say
Raise your brand and increase your business opportunities Canada wide, we’ve got you covered with passion, dedication and through our infinite long-term relationships from Coast to Coast.
Élevez votre marque et augmentez vos opportunités d’affaires partout au Canada, nous sommes là pour vous avec passion, dévouement et grâce à nos relations à long terme infinies d'un océan à l'autre.
-BENOIT ROBILLARD